Existing images of alternative futures: sources
Individuals… what do people think?
- e.g., Surveys, Ethnographic Futures Research, etc.
Culture... what do religions imply? political ideologies? what do artists imagine? writers? advertisers? other artifacts?
- Content analysis; hermeneutic analysis, etc.
Forecasts… what trends have researchers extrapolated? what scenarios have futurists built?
- Secondary analysis of existing research and data.