Imaging difference and
visioning preferred futures are singularly sterile activities unless
partnered by commitment to create. In fact, commitment to create
is the litmus test of a vision: if it touches the heart enough to
inspire action, it is a vision; if not, it is merely an entertainment.
Visions can, however, be discouraging things to birth. A truly inspiring,
transformational vision can seem dauntingly idealistic and romantic,
completely beyond the reach of anyone's grasp. Hence the need to
plan achievement: futures fluency must include the skill to facilitate
creating the future that the vision depicts.
As Table 5 illustrates,
seven linked activities comprise planning achievement. Backcasting
throws a hypothetical timeline backward from the vision to the present,
anchoring future achievement of ideals in our current behavior.
Strategizing suggests ways of coordinating community activities,
resources, and allies to create the conditions and events that will
in turn create the vision; goal-setting merely operationalizes
those events and conditions in order to monitor progress. Identifying
resources serves to inventory community strengths and allocate
those strengths appropriately among the chosen strategies. Devising
tactics highlights discrete actions required to make strategies
successful, and committing means pledging to implement a
tactic. Monitoring change brings futures fluency full circle:
in order to determine our rate of progress, spot the need for course
corrections, and determine the impacts of our actions on our goals,
ourselves, and our world, we observe trends and emerging issues,
cycles and wild card events.
Table 5.
Activities for Planning Achievement
PLANNING
ACHIEVEMENT:
ACTIVITIES |
USE
(why?)
|
EXAMPLES
(what?)
|
APPROACH
(how?)
|
TIMESPAN
(how long,
how often?) |
BACKCASTING
|
Anchors the distant
ideal in the immediate real; what needs to happen |
Development of environmentally
friendly, sustainable tourism |
"Effect-and-cause"
chains; deduce necessary/sufficient precursors |
From vision date
to present: 10 to 30 years |
BRAINSTORM
STRATEGIES
|
Defines how we can
make it happen |
Encourage B&B's,
small inns and eco-tours as strategy |
Brainstorm; borrow
strategies from analogous goals previously achieved |
Rule of thumb: strategies
1/10th the length of the total timeline |
SET
GOALS
|
Defines what will
serve to indicate progress: landmarks |
tourists staying
longer at smaller inns, requesting nature guides |
Operationalize achievement
measures for strategies |
At posted increments
parallel to strategies |
IDENTIFY
RESOURCES
|
Defines who we
are, what we need to make it happen |
Hawaii: lovely land,
fragile resources, need tourism dollars |
Inventory and brainstorm;
solicit cooperation |
Update per strategy |
BRAINSTORM
TACTICS
|
Defines which action
steps comprise the larger strategies |
Heighten room tax
on large hotels; decrease at inns |
Brainstorm; borrow
tactics from analogous proven strategies |
Rule of thumb: 1/10th
the length of the strategy |
COMMIT |
Confirms our will
to create the vision |
Lobbying at capitol;
legislative support |
Written pledges
to act, with action & timeline specified |
Day of vision session |
MONITOR |
Asks: Are we making
it happen? Any adjustments necessary? Any +/- impacts from our
changes? |
Increase in small
businesses; decrease in tourist busses; increase in impacts
on local trails |
Trend analysis;
emerging issues analysis; impact assessment |
Length of total
timeline |
Backcasting is
arguably the most difficult of these activities, either to do or
to explain. It involves creating a future history, a timeline that
explains what events needed to occur for the future under discussion
to emerge from the present we currently inhabit. The simplest approach
considers the emerging trends implied by the given scenario, imagines
possible events related to those trends, and then attempts to impose
a plausible chronological order on the events list.
A more rigorous approach
asks, what logical precursors are required for each characteristic
or artifact of a given scenario? And what logical precursors precede
those initial precursors? In short, vision designers/scenario builders
construct an "effect-and-cause" chain. Researchers often suggest
five-year intervals between the events, the links of the chain,
to allow for social inertia. In the cases of scientific achievements
or technological artifacts, the links in the chain may be shorter.
Perhaps the best-known
example of backcasting was the planning effort which designed the
Apollo program -- hence the technique's other label, "Apollo forecasting."
This approach allowed scientists and technicians to brainstorm a
logical list of what they would need to assemble, adapt, or invent
in the way of techniques and technology to place a person on the
moon. This example demonstrates the practicality of this futures
activity: if the chain of precursor events is brought to within
five or so years of the present, people can usually see a direct
link to actions they could initiate within a week.
The next four activities
are common to both formal and informal planning: devise strategies;
set goals; inventory resources in terms of team members and their
skills, allies, and material; and design tactics to meet goals.
People may either create strategies from scratch, or copy
and amend strategies from successes elsewhere. For example, say
a community has envisioned establishing a neighborhood arts center
for all ages. Strategies to accomplish this include soliciting donations
of sites, or of funds for construction and activity supplies, or
of in-kind contributions of labor and skills. Goals might
include organizing volunteers to teach within six months; acquiring
class materials and supplies within nine months; devising a minimal
tuition schedule within nine months; and acquiring a temporary site
within a year: first classes offered twelve months from the date
of the vision workshop.
Inventorying resources can take many forms. Participants
could list their own skills as related to these overall strategies.
Salespeople might bend their persuasive power to solicit donations;
real estate professionals, contractors, architects, and engineers
might look for and review possible sites; neighborhood craftspeople,
retired artisans and artists, and dedicated hobbyists might serve
as potential staff. In addition, participants would attempt to enlist
other community residents in contributing to, as well as implementing,
the vision. Finding additional champions heightens the momentum.
The greater the personal participation enlisted, the easier it is
to find sources of monetary and material support.
Finally, the strategies
would be split up into their component tactics, or specific
tasks around which task teams can be organized. The materials and
supplies team could decide to 1) apply for a grant from the National
Endowment for the Arts; 2) solicit national corporations for donations
of equipment; 3) solicit local corporations for donations of supplies;
or 4) start a neighborhood fund drive based on people "buying" a
potter's wheel or TV camera which will boldly memorialize their
donation with an engraved plaque. These activities bridge the ideal
of the vision with the practical of the present; people who are
problem-solvers glory in this phase of futures fluency.
Commitment is
most commonly and concretely demonstrated every time public television
embarks on fund-raising: call the community member, enlist their
vocal support, suggest their fiscal support, persuade them to commit
to writing a check when they receive the reminder in the mail. An
effective vision planning process asks for commitment in the same
way. Throughout the visioning process, participants rely on each
other for verbal support for the ideas that comprise the vision.
Near the end, the group as a whole asks its members for written
pledges of commitment. These pledges specify what first steps, what
initial tasks, participants are willing to start within the week.
Finally, participants set up a mechanism by which the group as a
whole can check back with each other after a month to relay individual
progress on goals.
Monitoring progress
towards the vision involves both observing the direction of change,
and assessing the impacts of change -- whether related to the vision
actions or not -- such that the vision may be constantly revised
and revitalized. In a previous essay I outlined the process by which
visions reify, eventually shackling further creativity rather than
nurturing it. The lesson of critique in that essay suggests the
necessity of a constant review of the vision and activities linked
to and legitimated by it. This review includes monitoring change,
critiquing impacts and implications, and continuously refreshing
the vision. Thus the final component of futures fluency links back
to the first in a continously refreshed cycle of observation, implication,
imagination, idealization, and realization.
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